WHY PUSH? BECAUSE GOOD IDEAS USUALLY DON'T COME EASILY. GOOD DESIGN IS HARD WORK. YOU KNOW WHEN YOU've nailed IT AND YOU KNOW WHEN YOU HAVEN'T PUSHED HARD ENOUGH. YOU MAY BE ABLE TO FOOL OTHERS BUT YOU CAN'T FOOL YOURSELF. YOU DON'T WANT TO. YOU WILL PUSH UNTIL IT IS RIGHT, UNTIL THE PROBLEM IS SOLVED. YOU WILL LOSE SLEEP SO YOU CAN finally get some SLEEP. BUT JUST FOR AWHILE. THEN YOU WILL PUSH AGAIN. THAT'S THE CREATIVE PROCESS. THAT'S THE DESIGN PUSH.

RC Kirk | DESIGNPUSH | graphic design | web design | art direction